Making a creative has its own ups and downs. When you are patiently nurturing your creativity with a light mood and inspirational thoughts, and investing hours into the work, you shall be careful while refining your ideas before you present the work in front of your clients. But sometimes, some clients can urge for changes at odd hours and its 2 AM in the midnight, you must change the design because it is to be launched at 8 AM in the morning. Here, your tensions can bring you down to knees. Here, a clear creative process can save you and allow your hard work, wisdom, and experience to get the job done.
But what is the best process of working with creatives? Here is an ultimate guide:
Understand The Need for The Process
You must be having your own process to create the design from scratch; you never formalize the process and think about it in a detail. Improve your consistency and your ability to plan for a better understanding of the process. Understanding what client needs can give you a better vision. If you are working as a designer in an organization, many people will suggest you changes but ultimately it all depends on what client wants and how do they want the creative. Analyze your work what will work for you and what won’t.
Develop Your Own Process
First, examine what you are currently doing, and then what is expected. Cross check your abilities and demands from the client. A good process will always allow you enough flexibility while working with the various layers or creative freedom and expectations from the clients. By focusing on one aspect or different aspect of your process, research, and plan for execution with extreme care.
First, identity about the things you have done for the similar kind of project, this will save half of your time. Identify the vibe that needs to create the design perfectly. Then ask your clients for expectations and modifications or generate a whole new design for the same.
Describe the direction and objectives and message to be conveyed to your clients and then get a tangible creative.
Sketch your ideas for a better vision. This is a mechanical process but it saves a lot of time. Once you start to work on the actual design, there is no turning back, but if you make a raw version of it, it will be more easy for both you and client to modify the changes easily.
Use the research and plans you create and then start moving your pixels around. Fulfill the demands and expectations of the clients and be bold while defining your creative head into the design. Be sure and confident while serving your design to clients and have a great success.